A composting video from Nespresso Ecolaboration TM
We could not resist this beautifully produced and incredibly ironic promotional video for Nespresso’s composting coffee and recyling campaign. That said, Nespresso does make a delicious expresso and brings to light the question of our urge for enhanced experiences and the implications they have for our sustainable planet.
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Filed under: Green Party, greenwash | Tagged: advertising, Green Party, greenwash, multi-party, pickle | 1 Comment »
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From GreenBiz.com
What is certifiably green? Well, while having three hundred eco-labels in the market is not beneficial, having competing types of labels provides solutions to different market needs, according to author of this article. Whether it’s a Single-Attribute, Multi-Attribute, Environmental Product Declarations Label, it isn’t the same.
read more | digg story
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From GreenBiz.com
What is certifiably green? Well, while having three hundred eco-labels in the market is not beneficial, having competing types of labels provides solutions to different market needs, according to author of this article. Whether it’s a Single-Attribute, Multi-Attribute, Environmental Product Declarations Label, it isn’t the same.
read more | digg story
Filed under: greenwash, marketing | Leave a Comment »
Winner of this year’s Sundance Audience Choice Award for best documentary, “Fuel” premiered in Southern California over the weekend. The director-narrator Josh Tickell weaves his personal story with interviews from environmentalists, “green” celebrities, educators and policy makers to expose the manipulated world of fossil fuel oil industry and the hopeful promise of biofuel as an alternative.
Instead of going to a movie to escape
from your problems, go to a movie
that might solve your problems.
To have the documentary “Fuel” shown in your area, the filmmakers recommend you send this sample letter to your local theater.
For more information on the movie and the community it is trying to engage, go to the Fuel website.
Filed under: biofuel, documentary, Environmentalism, FUEL, green celebrity, greenwash, Josh Tickell, Woody Harrelson | Leave a Comment »
Winner of this year’s Sundance Audience Choice Award for best documentary, “Fuel” premiered in Southern California over the weekend. The director-narrator Josh Tickell weaves his personal story with interviews from environmentalists, “green” celebrities, educators and policy makers to expose the manipulated world of fossil fuel oil industry and the hopeful promise of biofuel as an alternative.
Instead of going to a movie to escape
from your problems, go to a movie
that might solve your problems.
To have the documentary “Fuel” shown in your area, the filmmakers recommend you send this sample letter to your local theater.
For more information on the movie and the community it is trying to engage, go to the Fuel website.
Filed under: biofuel, documentary, Environmentalism, FUEL, green celebrity, greenwash, Josh Tickell, Woody Harrelson | Leave a Comment »
Winner of this year’s Sundance Audience Choice Award for best documentary, “Fuel” premiered in Southern California over the weekend. The director-narrator Josh Tickell weaves his personal story with interviews from environmentalists, “green” celebrities, educators and policy makers to expose the manipulated world of fossil fuel oil industry and the hopeful promise of biofuel as an alternative.
Instead of going to a movie to escape from your problems,
go to a movie that might solve your problems.
To have the documentary “Fuel” shown in your area, the filmmakers recommend you send this sample letter to your local theater.
For more information on the movie and the community it is trying to engage, go to the Fuel website.
Filed under: biofuel, documentary, Environmentalism, green celebrity, greenwash | Tagged: alternative energy, biofuel, conservation, documentary, environment, FUEL, Josh Tickell, Sundance, Woody Harrelson | Leave a Comment »
WASHINGTON, Jan. 7 /PRNewswire-FirstCall/ — Green ads from Chevrolet, Ozarka and Toyota Prius are among the first to be scrutinized by consumers on a new Web site launched today by EnviroMedia Social Marketing, in partnership with the advertising faculty of the University of Oregon School of Journalism and Communication (SOJC). This online forum allows consumers to judge for themselves the green claims made by major advertisers.
The Web site — http://www.GreenwashingIndex.com — debuts from the nation’s capital one day before the Federal Trade Commission kicks off its first in a series of public workshops addressing environmental marketing claims. Ultimately, the FTC may update its “Green Guides,” which were originally established in 1992 as guidelines to avoid action by the agency against advertising with an environmental claim that is unfair or deceptive.
EnviroMedia principals Valerie Davis and Kevin Tuerff announced the Greenwashing Index(SM) from the U.N. Climate Change Conference in Bali, Indonesia, Dec. 11 and called on consumers to submit ads. The first posts of real ads are now on the Web site, and consumers are invited to score those ads and post others.
“We’ve been witnessing a tidal wave of green advertising over the past year,” said EnviroMedia President Kevin Tuerff. “It’s our hope the Greenwashing Index(SM) will help eradicate bad environmental marketing claims and, at the same time, shine a positive light on companies making measurable reductions in carbon emissions related to climate change.”
What’s Greenwashing?
“Greenwashing,” a term that has been around for many years, is used to describe a company or organization that spends more time and money claiming to be green through advertising and marketing than actually implementing business practices that minimize environmental impact.
“When an ad is posted and ranked on the Greenwashing Index(SM) site, it doesn’t necessarily mean a company or organization is not doing a good job with its environmental marketing claims,” said EnviroMedia CEO Valerie Davis.
“We’re providing a venue that educates consumers on what to look for in green
ads and an easy mechanism for evaluating them. Scores will range from ‘good,’
to ‘pushing it,’ to ‘total greenwashing.’”
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